In the simplest sense, Bowen Research provides answers to the hardest questions businesses must ask:
Bowen Research has for many years developed and refined a proprietary list of qualified research participants for the game industry, now over 22,000 strong.
Bowen Research also has excellent sources of lists for conducting online research in Europe and other parts of the world.
Methodology
Since 1992, Hugh Bowen has developed special expertise in online research techniques, as well as the moderation of focus groups. David Atkins, our associate, is expert in community forum moderating and online focus groups.
Traditional focus groups (face to face)
We moderate small groups who have been selected to match your project’s requirements. Hugh Bowen has personally moderated hundreds of focus groups.
Chat groups
Real-time interaction on the Internet can reach more consumers, from more locations at a lower cost than traditional face-to-face groups. This cost-efficient geographic diversity is especially important in cases where regional differences come into play.
Chat groups provide an unprecedented level of flexibility for clients and participants, and give us the ability to use on-line product and design presentations.
Web surveys
These provide yet another flexible, low-cost tool with the added benefit of automatic tabulation. Web surveys can be ideal for many product and service categories, especially new product concepts. See a sample web survey.
Combining web surveys and chat
This can be a very strong combination. A brief survey lets you first collect all numerical responses and gives participants a chance to view all images (this also eliminates waiting during the chat for image downloads). Survey results help guide the chat discussion topics.
Advanced Methodologies from partner Stephen Kutner – (also with depth of mobile experience)
Stephen has 25 years of management consulting experience. He is a leading expert in helping clients reduce the risk of uncertainty associated with quantifying the economic value of innovative ideas by leveraging rigorous analytic, optimization, and predictive techniques. Prior to joining us, he was a senior partner at Corporate Value Associates and Mercer Management Consulting. Stephen has a PhD. in economics from Stanford University, and lifelong connections to academics and subject matter experts working on applied behavioral research.
MOBILE EXPERIENCE – Stephen Kutner has examined:
Market entry strategies, and revenue growth strategies, for European and Asian mobile companies. Pricing for voice and data, for individual and bundled services. Loyalty management (designed new retention plan for British Telecom).
Clients include:
AT+T
Pacific Bell, Southwest Bell (especially introducing mobile throughout Europe)
Deutsche Telecom, France Telecom, British Telecom
Propriety methods for addressing critical “jobs” within a client organization include: SMART pricing, product development, channel management, customer experience management, and strategic brand mapping.
Click here for a short PDF document on Stephen’s signature tool, the Innovation Lab.
Let us know if you’d like to schedule a 30-40 minute conference call where Stephen Kutner could present a case study application of the Innovation Lab.
Hugh Bowen
650 712-1506
hugh@bowenresearch.com
- Does our product appeal to the right audience?
- Does it need to be refined or changed?
- Does it have the right features?
- Does it have the right packaging?
- Will the marketing communication work?
- How does our product stack up against the competition?
- Is it priced correctly? Can it be priced higher?
- What factors are not immediately obvious?
All of these must be asked, and answered, in the context of your intended audience. We specialize in getting useful answers, and actionable information, for high tech consumer firms.
What we test
Bowen Research tests the following:- Product concepts
- Current and competitive products
- Product usability
- Packaging
- Messaging
- Design
- Customer satisfaction
- Print and TV advertising
In short, we work with you to determine the most important information you need for any stage of product development or lifecycle. Then we customize a program to cost-effectively determine the answers to your questions.
How we test
Our games databaseBowen Research has for many years developed and refined a proprietary list of qualified research participants for the game industry, now over 22,000 strong.
Bowen Research also has excellent sources of lists for conducting online research in Europe and other parts of the world.
Methodology
Since 1992, Hugh Bowen has developed special expertise in online research techniques, as well as the moderation of focus groups. David Atkins, our associate, is expert in community forum moderating and online focus groups.
Traditional focus groups (face to face)
We moderate small groups who have been selected to match your project’s requirements. Hugh Bowen has personally moderated hundreds of focus groups.
Chat groups
Real-time interaction on the Internet can reach more consumers, from more locations at a lower cost than traditional face-to-face groups. This cost-efficient geographic diversity is especially important in cases where regional differences come into play.
Chat groups provide an unprecedented level of flexibility for clients and participants, and give us the ability to use on-line product and design presentations.
Web surveys
These provide yet another flexible, low-cost tool with the added benefit of automatic tabulation. Web surveys can be ideal for many product and service categories, especially new product concepts. See a sample web survey.
Combining web surveys and chat
This can be a very strong combination. A brief survey lets you first collect all numerical responses and gives participants a chance to view all images (this also eliminates waiting during the chat for image downloads). Survey results help guide the chat discussion topics.
Advanced Methodologies from partner Stephen Kutner – (also with depth of mobile experience)
Stephen has 25 years of management consulting experience. He is a leading expert in helping clients reduce the risk of uncertainty associated with quantifying the economic value of innovative ideas by leveraging rigorous analytic, optimization, and predictive techniques. Prior to joining us, he was a senior partner at Corporate Value Associates and Mercer Management Consulting. Stephen has a PhD. in economics from Stanford University, and lifelong connections to academics and subject matter experts working on applied behavioral research.
MOBILE EXPERIENCE – Stephen Kutner has examined:
Market entry strategies, and revenue growth strategies, for European and Asian mobile companies. Pricing for voice and data, for individual and bundled services. Loyalty management (designed new retention plan for British Telecom).
Clients include:
AT+T
Pacific Bell, Southwest Bell (especially introducing mobile throughout Europe)
Deutsche Telecom, France Telecom, British Telecom
Propriety methods for addressing critical “jobs” within a client organization include: SMART pricing, product development, channel management, customer experience management, and strategic brand mapping.
Click here for a short PDF document on Stephen’s signature tool, the Innovation Lab.
Let us know if you’d like to schedule a 30-40 minute conference call where Stephen Kutner could present a case study application of the Innovation Lab.
Hugh Bowen
650 712-1506
hugh@bowenresearch.com
