Conjoint has been the premiere tool used for consumer pricing research in the US the last 30 years.
In fact, in a live-market test at TGI Friday’s in London, using the new menuing method, revenue increased by 17%.
My analyst is one of the few in the world trained, and with practical experience, in this new form of conjoint, menuing.
In a survey we present a “menu” of game items — just as you see in MTX stores online or which consumers keep in their mind for mobile games where items are offered one at a time.
Conjoint analysis is a multi-variable technique that emulates real-world choices that consumers make. It’s the best method ever devised for optimizing pricing for maximum revenue. (It’s used for a lot of things, but pricing is our main concern.)
Conjoint Menuing determines the right price, for the most revenue, for bundles, promotions, and entire menus of products.