Studies Bowen Research
Bowen Research conducts studies on important marketing issues related to games, web and mobile. For more information on any of the studies shown here, or to inquire about conducting a study, please contact us.
Cell Phone Interfaces: study
An in-depth study based on 75 individual interviews. What do consumers feel about the interface for their cell phone — the menus, buttons, and process of learning? Intense frustration and numerous issues were uncovered.
Research: Those Over 30 Can't Figure Cell Phones Out
According to some data from Bowen Research, more than one-third of adults over the age of 30 can't stand their cell phones. Why? They can't seem to figure them out. Those under 30 don't have the same problems. Are younger users better suited to some technologies?...
National News Coverage — Videogames: The Impact of Emotion
Clive Thompson's column Games Without Frontiers appears in Wired News
I could tell something was wrong as soon as I saw my friend's eyes. It was back in 1997, and he'd been playing the recently released Final Fantasy VII. That afternoon, he'd gotten to a famously shocking scene in which Aerith, a beloved young magician girl, is suddenly and viciously murdered...
Can Videogames Make You Cry? from Game Informer Magazine
Bowen Research recently conducted a national online survey on the impact of emotion in videogames. How important is emotion to videogame commercial and artistic success? This is an important topic for anyone who develops or markets electronic entertainment...
Article in the Associated Press, by JAIME HOLGUIN, New York
It seems more video gamers are getting misty-eyed these days, and it's not because they're lonely. A study by Bowen Research, a firm that studies consumer attitudes and behavior regarding high tech products, found that more than two-thirds of 535 gamers surveyed felt their games delivered as much emotional impact, if not more, than movies, music or books....
Researcher Hugh Bowen on How Video Games Affect Us Emotionally
In Hugh Bowen's study Videogames: The Impact of Emotion, five hundred gamers discussed the depth of their emotional connection to games, as well as their overwhelming belief that the genre is an art form in the making...
A Bowen Research Study Young Male Attitudes on Email Marketing
Hugh Bowen said his firm conducted the study to determine what impact email promotion was having on gamers. Marketers fear that spam and other concerns have made email marketing, while inexpensive, less effective than it once was. "The main thing we found is the young men value the opportunity to provide feedback on products under development, which is second only to discount offers," Bowen said. "This is exactly what 1-to-1 marketing proponents have been saying, and this is certainly vindication of that idea."...